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Is Your Church A Tribe?

Is your church using social media to establish a better relationship with you?  Probably not.

Thank God, many church members are using social media to connect outside of that one hour on Sunday morning.  But most of that communication is outside the content of the church's mission. 

What's missing is the 'shared interest'.  So, most churches are not 'tribes'. 

Seth's Blog: In search of customer intimacy.

Many brands want deep and long-lasting relationships with their customers.

Social media makes these interactions even more likely, because it encourages customers to speak up and to connect.

Your First Step in Creating a Social Media Strategy

John Madden played football.  To be a coach, you must have played the sport.  And most coaches were not superstar players necessarily.

To develop a social media strategy, it makes sense to know how to use social media.  You do not have to be an expert but you should have a good working knowledge of social media. 

NP Communicator » Blog Archive » Social Media for Beginners.

So, first step in creating a social media strategy is to use social media yourself. As an individual. Watch, listen, participate. Second step is to mix your organization into social media. But that is a second step.

But Everybody is Doing It

Many will try it but only a few will make it!

Which is more important, qualified people or passionate people?  Without a doubt, it is qualified people.

Technology will easily mask impassionate people.  But you have to be qualified to know how to engage the technology.

Being Peter Kim: Social Media Predictions 2009.

"Although it is now cheaper to launch an initiative leveraging Web 2.0 technology - it requires qualified and passionate people to make them successful." - David Armano

Is This Your Face to the World?

You probably belong to a number of groups or organizations in the real "brick and mortar" world.  As most everyone, these groups are moving to the virtual "social media" world.  However, most are going there without any plan, strategy, or goals.

Here's a real life case in point that just happened to me today.

Thanks Woody, I'm not quite sure what we do with this group through LinkedIn, any suggestions? I'm in donor relations for XYZ covering the midwest. I've heard good things about your group at ABC.

 

Who's at fault?  Me, the customer; the donor relations person; or LinkedIn?  I am sure this happens too often but maybe not to this extent.  It should not happen.