Is your church using social media to establish a better relationship with you? Probably not.
Thank God, many church members are using social media to connect outside of that one hour on Sunday morning. But most of that communication is outside the content of the church's mission.
What's missing is the 'shared interest'. So, most churches are not 'tribes'.
Seth's Blog: In search of customer intimacy.
Many brands want deep and long-lasting relationships with their customers.
Social media makes these interactions even more likely, because it encourages customers to speak up and to connect.