Your First Step in Creating a Social Media Strategy

John Madden played football.  To be a coach, you must have played the sport.  And most coaches were not superstar players necessarily.

To develop a social media strategy, it makes sense to know how to use social media.  You do not have to be an expert but you should have a good working knowledge of social media. 

NP Communicator » Blog Archive » Social Media for Beginners.

So, first step in creating a social media strategy is to use social media yourself. As an individual. Watch, listen, participate. Second step is to mix your organization into social media. But that is a second step.