Communication, Communication, Communication! Communication is not everything. But communication is near the top of the list of most people and organizations. I think everyone can agree that communication can be improved. It is a key to the success of your organization. Communication is the key to attracting new people and keeping people on board.
Blogs support two-way communication. The old one-way communication model is becoming extinct day by day. The new and younger generation wants to have their say, two-way communication. As church congregations grow gray, they will have to adapt.
"We have to ask ourselves, if blogging is the solution, what's the problem? In a word: communication. Blogging is all about connecting communities through conversation." The Blogging Church
, Chapter 2
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